Ian Jacobs, MBA, MA, is the sole proprietor of Jacobs Consulting. He has 15+ years of strategic marketing and business development experience across the United States and Canada. A recent transplant to Chautauqua County, Ian grew up in Vancouver on the west coast of Canada. He has spent several years in Western New York helping businesses better identify strategic solutions to their challenges and is excited to help Chautauqua County businesses continue to grow.
Ian Jacobs Helps Businesses Grow with Strategic Marketing Solutions
JAMESTOWN’S SMALL BUSINESS MARKETING CONSULTANT
Ian Jacobs, MBA
Every business has its challenges. Whether you’re struggling with low awareness of your products or services, flat sales, declining traffic, or simply looking to capitalize and expand on new opportunities, there’s a number of solutions that can be applied.
I work with businesses in Jamestown and Chautauqua County to help solve ongoing challenges or identify opportunities to grow. I apply 15+ years of strategic consulting, marketing, creative development, storytelling, and operational management to help companies move forward and adapt to changing customer preferences and landscapes.
6 KEY SERVICES:
Strategic Planning: Goals, objectives, roadmaps
Brand Planning: Story, voice, personality
Content Creation: Clear, compelling content
Digital Advertising: Social, display, search
Email Marketing: Create, send, report
Analytics: KPIs, ROI, Optimization
Let me buy you a coffee
Whether you’re launching your business, looking to grow, or need help solving a specific business challenge, I’d love to meet and discuss some ideas in person.
Clients I’ve Worked With
Services
Strategic Planning
I help businesses clarify goals, identify opportunities, and build actionable roadmaps for growth. From competitive analysis to long-term vision setting, my strategic planning services are tailored to your unique business needs, and are always aligned to your sales and revenue goals.
Social and Search Advertising
Consumers spend 15+ hours per week researching products and services, and they make at least six visits to a website during the purchase process. Advertising flagship products and services on Social Media & Google attracts the right audience and helps bring them into your marketing funnel.
Content Creation and Copywriting
From websites to social media to print materials, I craft content that connects. Clear, compelling copy that reflects your brand voice drives action. Whether you need blog posts, landing pages, product copy, eBooks, whitepapers, or marketing materials, I craft words that matter—authentic, engaging, and tailored to your goals and your audience needs.
Email Marketing
Email marketing is one of the most profitable marketing strategies. Your direct link to a qualified lead, for every $1 spent on email marketing, you can expect an average return of $38. In fact, 72% of consumers prefer email as their source of business communication.
Brand Planning
Your brand is more than a logo—it's your story, voice, and personality. I help you define and refine brand positioning, messaging, identity, and a tactical roadmap. Whether you're starting fresh or evolving, my brand planning process ensures your business resonates clearly and consistently with the audiences who matter most to you.
Measurement and Analytics
If you’re not measuring it, you can’t know what works. Analytics is a broad topic in today’s content-driven world. Even with so many options to choose from, there are a few core programs you should be using to track your data.